Network Marketing Deserves Discussion
12 Oct 2017 Chuck Camroux 0
Let’s Talk About Network Marketing
I’m going to talk about something that seems to be one of those love it or hate it businesses. Network Marketing, MLM, or Multi-Level Marketing. There is no need to have extreme views about networking, it is simply a legitimate business model that you can use if you wish.
It’s like the name of this blog, “Makin’ Freakin’ Money”. It’s hard to understand why some folks think that’s an awful thing to write about. Making money. Don’t know why, because everyone has to make some money to survive. No matter if you are a farmer, a retailer, an executive or a blogger, you have to makes some money to pay your way. I have owned the domain since April 2006, eleven years and I can almost guarantee that I will get two or three “complaints” about the name of this blog every month.
There are millions people directly involved in network marketing around the world. In fact, there’s more than 20-million directly involved in MLM in the U.S. and Canada. Over 5,000 people join network marketing every day. That’s 2 million new network marketers a year.
Networking is obviously an essential part of network marketing. Every successful network marketer knows this to be true. Although networking is such an intricate part of network marketing, the two terms are not synonymous.
However, it is crucial that you understand HOW the business model of network marketing works.
If you aren’t making a difference in other people’s lives, you shouldn’t be in business. It’s that simple!
– Richard Branson
Yes, there are many similarities as both rely heavily on people skills. Both require people to confront their fear of talking to other people. Each carries the risk of rejection, but each also has enormous opportunity. And to some, both are considered nasty words.
People that consider networking as something nasty don’t understand what networking is really about. The same can be said of people that think network marketing is something that is beneath them.
There are two reasons that some people turn off when someone mentions the words “network marketing“. In most cases it’s because they have tried it themselves, and because they probably didn’t have a clue on how to do it they failed miserably, or they belong to the group of people who can’t get the idea that MLM = Pyramid Scheme out of their heads.
The pyramid aspect is easy to debunk. Pyramid schemes are illegal almost everywhere, so – do you really think large multinational companies could operate year after year on an entirely illegal basis? Companies like Amsoil, Amway, It Works, Avon, LegalShield, Mary Kay, Le-Vel Brands, Nu Skin, Pampered Chef and Watkins Products are network marketing based companies.
Many people think of networking as a way to get connected solely for their own advancement in life. In that respect a person might feel that it is unethical or not noble to be a networker. This line of thinking stems from the idea that advancement will always come at the expense of someone else, that success in life is a zero-sum game.
These people often look at network marketing from the same perspective. They think of profiting from other people’s efforts as something that is negative and not fair to them. In reality, successful networkers will tell you that it doesn’t work that way at all.
Networking doesn’t have to be at anybody’s expense and the business of network marketing doesn’t reward anyone for taking advantage of others. It actually rewards people for helping other people to succeed. In that respect it may very well be the most ethical business model in the world today.
A lot of the negativity around networking can be explained by the different types of networkers. Some can be considered ‘hunters’, moving in for a quick kill, then moving out again. They often operate without regard of the other person’s interest and because of this they will enjoy success for only a short period of time.
I doesn’t take long for people find out what’s really driving the hunter. Once they see that he or she is only looking after his or her own interests, their willingness to interact with this person will quickly evaporate.
By contrast, truly successful networkers are often ‘farmers’ who spend a lot of time sowing and nourishing their relationships, instead of just focusing on reaping. They invest in their network, they energize their network. They use their network, but they never ever abuse their network! And their network knows this.
A true networker will always keep the interests of others in mind. That’s why working with a true networker is so enjoyable. Networkers are usually very likable and as such people like to interact with them.
Networking is a skill that is essential to all businesses not just network marketing.
Although network marketing differs in many ways from the more traditional forms of doing business, the importance of networking is just as prevalent. If not more so. A network marketer that doesn’t know how to network will be out of business in no time.
Network marketing is first and foremost a people’s business and this implies that the ability to effectively work with people is absolutely critical. This is why successful network marketers are very adept at networking. Many have found out over time that developing this skill can pay off in many areas outside their network marketing business as well.
The negative view on network marketing shows that the person with the view is either ignorant of the facts – he or she hasn’t done an ounce of homework on the various businesses that are available to each of us today – and they are ignorant of the industry itself.
This usually means that they aren’t serious. It means they “would like” to make more money, but have no intention of making it happen. They continually “look” for home businesses, which is enough to satisfy their minds that they “did everything they could”, but everything they find out is flawed. They are looking to buy into a “hope”, not a business.
There’s an old Chinese saying that goes something like this: “If you spend too much time thinking about your next step, you will be standing on one leg for the rest of your life”.
Yes, there ARE scams out there, just like there are is thousands of businesses, opportunities and people, But MLM is not a dirty word and it is not a synonym for scam. Get over it!
Business owners who have started a home based business on the side often apply their enhanced networking and people’s skills in their traditional business with great success. For some network marketers this spin-off has earned them more money than the income from their network marketing business itself.
So whether you are in network marketing or in a more traditional type of business, don’t underestimate the importance of becoming an effective networker. And if you really want to master this skill you may find there is a lot to learn from good network marketers. If you happen to know someone that is a successful network marketer, try and benefit from their knowledge. It will surely help you network your way to success!
To get a network marketing tour, click here. There’s no obligation and you’ll discouver a business that can provide you with a full-time income while working from home.
Categories: Network Marketing